Urban & Trials Ride with Team Trials Alliance

June 5, 2012

The Path Bike Shop

Join Team Trials Alliance and The Path Bike Shop for a fun urban and trials ride in the shop parking lot and around the nearby neighborhood.This will be a fun ride, even if you have no experience with trials or urban riding. Join us for a fun evening of riding, and watch local trials riding group Team Trials Alliance in action!

• Where: The Path Bike Shop - 215 W. 1st Street in Tustin
  
• When: Tuesday June 5, 2012
• Time: 6:30pm

*Helmets are a must, so don't forget yours.

Memorial Day Weekend Sale

May 26-27, 2012

Saturday and Sunday storewide savings up to 25% off! All weekend long! 

Save on EVERYTHING in the store:

• bikes
• frames
• tires & tubes
• apparel
• parts
• accessories
• nutrition

VETERANS: if you buy a bike this weekend, we'll give you a FREE Path Bike Shop race kit (XC race jersey and bib shorts)! That's a $224 value.

The fine print: Sale offers valid on full-price merchandise only, clearance items are not included. Cannot be combined with any other sale offer or club discount.

Sale prices good on Saturday and Sunday May 26-27, 2012 ONLY.

Many of us at The Path have been regular Strava users for a while. If you haven't tried it yet, it's FREE, check it out. It's a fun way to track your rides and measure your progress. Plus, you can keep up with your friends and their riding accomplishments and goals.

Are you a runner too? Strava can track your runs as well as your rides.

DEMO DAY SALE! MAY 20th ONLY!

ALL bikes and frames from the attending vendors will be OUT-THE-DOOR stickered price!

Customers who purchase a bike or frame from our attending vendor brands will also receive:

• FREE Path Bike Shop race kit (a $224 retail value)
• FREE Path Bike Shop water bottle

If your bike or frame purchase is a total of $4000 (sticker price), you will ALSO receive:

• FREE GoPro Hero2 video camera (a $299 retail value)

Ellsworth Demo lineup 

• Epiphany - small, med, large
• Evolution - small, med, large, X-large
• Evolve - small, med, large
• Method - large
• Moment - med, large
• Truth - small, med, large

Specialized Demo lineup

• Camber FSR Pro Carbon 29er - small, med, large, X-large
• Epic FSR Expert Carbon 29er - small, med, large, X-large
• S-Works Epic 29er - med, large
• S-Works Stumpjumper FSR Carbon 29er - small, med, large, X-large
• Stumpjumper FSR EVO 26" - small, med, large, X-large
• Safire Comp - small
• Safire Pro - medium, large
• Fate Comp - small, med, large

Turner Demo lineup

• Flux - small, medium, large
• 5 Spot - small, medium, large
• Sultan - medium

X Fusion is also bringing demo bikes with their suspension and dropper posts installed, and CrankBrothers is bringing lots of goodies to display.

by Carla Bray, Website & Marketing for The Path Bike Shop

May 14-18 is National Bike to Work Week, and Friday May 18 is Bike To Work Day. This month is filled with lots of cycling events across the country, and a renewed commitment by many to ride more often and to encourage others to ditch their cars and try taking their bicycles instead.

Even small steps can make a big difference. According to the League of American Bicyclists, 50% of all household trips are 3 miles or less, yet nearly 90% of those are made by car.

Using a bike for short trips (to work, school, the library or supermarket) leads to improved health, reduction in traffic congestion, and a noticeable savings in your wallet.

So why should you ride a bike?

• Saves Money - Think about how much it costs to maintain your car, not to mention the price of gas. The cost of maintaining a bicycle is much cheaper. A replacement bicycle tube is cheaper than 2 gallons of gas!

• Keeps You Healthy - We all know the benefits of daily exercise. Plus, summer is almost here...have you got some extra pounds you want to shed? Cycling to and from work, or during your lunch hour, will burn off some calories and have you summer ready in no time.

• Makes You Happy - Exercise relieves stress, and it's a great mood elevator. Get those exercise endorphins working for you! Riding your bike is also a great way to unwind on your lunch hour or after a stressful day. Enjoy a social ride with friends and family, or enjoy a time of needed solitude.

• Makes Auto Commuters Jealous - How many times have we been sitting in our cars stuck in traffic, moving slowly for miles...suddenly a bike rider whizzes past you in the bike lane and bypasses all that traffic you're sitting in. Did it make you wish you could be on your bike instead of sitting in your car? You know what I'm talking about.

• Riding is FUN - Riding your bike makes you feel like a kid again!

My favorite commuter - a 2012 Specialized Globe Work, personalized with stickers! Panniers are a great way to stow your gear or to carry groceries.

Commuting To Work

Bike To Work Day is Friday, May 18. I hope you had a chance to try your commute by bicycle at some point this week! Didn't make it? No worries, you've got the rest of the month to give it a try.

In SoCal, lots of people have to travel long distances to get to their workplace so bicycle commuting isn't always an option. Still, there are lots of small ways you can make a difference by integrating cycling in your daily routine.

Not sure where to start? Start small! Here are some ideas.

• Quick errands - Need to run to the bank or the grocery store? Take your bike instead of your car.

• Ride to the gym - You'll arrived warmed up and ready for your workout. I know this for a fact; I've been riding to my gym workouts and its the perfect warm-up and cool-down!

• Ride on your lunch hour - You'll come back to work refreshed for the afternoon, and you probably won't need that afternoon coffee wake-up anymore.

• Personalize your bike - Make it uniquely yours! Stickers, colored grips, whatever you like. Make your bike something you enjoy going to every time you ride.

• Ride with your co-workers - Start a lunchtime or weekend riding group. Great way to get to know the people you work with outside the office.

• Introduce someone to riding - Do you have a friend or co-worker who doesn't ride? Invite them along with you on a bike ride, show them why you love cycling! 

• Become a bicycling advocate at your workplace - ask your employer about having bike racks installed or bike supplies/tools on hand for commuters. Bike commuters can get their workplace to reimburse them with the Bike Commuter Tax Benefit.

So enjoy yourself during National Bike Month! Join one of our weekly shop rides for some added riding motivation and friends to ride with.

Quick resource links on the web:

• Google Bicycling Directions
• National Bike Month information
• Tips for Riding in Traffic
• National Bike Challenge contest
• Teach your kids to ride
• California Bicycle Coalition
• Bike-related laws in California

May 14-18, 2012

Here at The Path, we want to reward those who are trying out their work or school commute this month by bike. 

Come in to the shop with proof of your commute to work or school from May 14 through May 18 (either a photo, STRAVA data, GPS info, for example) and we'll have a FREE GIFT waiting for you!

Your choice of:

• Path water bottle OR
• spare tube OR
• 2 gels & 1 bar combo

May is National Bike Month! Lots of chances to ditch those cars for a bit and try a commute or do some errands by bicycle for a change of pace. 

• May 14-18 - Bike to Work Week
• May 18 - Bike to Work Day

Let's make the commitment to try riding to work one day or the whole week...or even just an errand or two by bike instead of your car!

Enjoy the ride and map your commute with Google's Bicycling Directions!

THE PATH BIKE SHOP SIGNATURE RACE KIT

click for a larger image
 

It's a new year, and a new look! And a new full race kit.

Jersey is full zip with rear pockets and slim race fit. Bib shorts are comfy and ready to get you through your next endurance race.

Both bib shorts and jersey are available in a full size run - unisex XS (pictured above on our model Kimmi) through XXXL.

Prices:

• Full-zip jersey - $99
• Bib shorts - $125

2012 BIKES AND BEERS JERSEY

It's a first! The first ever official Bikes and Beers jersey, to commemorate our 10th annual Bikes and Beers ride (held on May 6, 2012).

We've never had a jersey or t-shirt for Bikes and Beers, so we're pretty stoked about this jersey.

This Hoss brand jersey is made of technical, breathable fabric. 

We've sold out of a few sizes, but still have sizes small, medium, and large available. Sizing runs on the small side.

These are a killer deal at $16 per jersey! Get yours before they're gone for good.

MOTHERS DAY WEEKEND SPECIAL

Give Mom what she really wants - give the gift of health, fitness, and FUN! The savings run all weekend long, May 12-13.

1.) FREE Path gift card with purchase of any full-price bike

• $150 gift card for purchase total of $1000 and above
• $250 gift card with purchase total of $2000 and above

The fine print: Offers valid on full-price merchandise only, clearance bikes are not included. Offer can include club discounts but cannot be combined with any other sale offer. One purchase per customer.

2.) Take 20% off all ladies apparel, gloves, shoes, and helmets.

The fine print: Offers valid on full-price merchandise only, clearance items are not included. Cannot be combined with any other sale offer or club discount.

Offers good on May 12-13, 2012 ONLY.

DEMO DAY DEALS

We've got some special incentives for people who are coming to our upcoming demo bike events.

Santa Cruz Bicycles Demo Day - Saturday May 12 ONLY

Buy any 2012 Santa Cruz bike or frame, and enjoy these two smokin' deals:

• The price on the tag is YOUR OUT-THE-DOOR PRICE!
• $150 credit towards any new pedals

Yeti Bicycles Demo Day - Sunday May 13th ONLY

Buy any 2012 Yeti bike or frame, get 15% off your purchase!

NEW! GoPro demo and SALE on Sunday May 13th ONLY!

Demo a GoPro HD2 for FREE, keep your SD card! Also, save 15% on all GoPro cameras and accessories

The fine print: Offers valid on full-price items only, clearance bikes, frames, pedals, and accessories are not included. Offer cannot be combined with any other sale, offer, or club discount. Purchases must be made in person, no phone or internet orders will be accepted. One purchase per customer for each promotion.

May 20, 2012

The Path Bike Shop

It's the ultimate in demo events! And it's all FREE!

BBQ will be ON, so bring your appetite!

Bike demos available from:

• Ellsworth
• Intense
• Kona
• Pivot
• Specialized
• Turner

Check out products from: 

• CrankBrothers
• X-Fusion

Ellsworth Demo lineup just announced!

• Epiphany - small, med, large
• Evolution - small, med, large, X-large
• Evolve - small, med, large
• Method - large
• Moment - med, large
• Truth - small, med, large

Nonstop shuttle rides to Santiago Oaks and back to the shop. You'll get about an hour ride time on the bike before we bring you back.

• Where: The Path Bike Shop in Tustin
  
• When: Sunday May 20, 2012
• Time: from 8am to 3pm

What to bring:

• I.D. and major credit card to take out a demo bike
• your own pedals (always a good idea just in case)
• ride essentials: helmet, gloves, water, etc.

All demo bikes are first-come, first-served the day of the demo. 

You may have noticed some people sporting the awesome, first ever, commemorative Bikes and Beers jersey! Tech fabric, made by Hoss. Only $16!!!